10 Things Only UXers Say
Every profession has its acronyms that need to be explained to outsiders. First of all, what the heck is a “UXer” anyway? UX means User Experience, but what does that mean? It’s really about User...
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4 Experts Weigh in on How Not to Alienate Customers
Surveys show that it takes 12 positive customer experiences to make up for just one negative experience.1 With this in mind, we asked Rosetta’s top experts in Creative, Technology, Global eCommerce and...
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Using Intelligence to Balance Content and Commerce
Online is where it’s at. eCommerce revenue grew four times faster than physical store revenue in 2014 (based on research by Internet Retailer), and in response, marketers are moving more of their...
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Q&A: A First Look at the Rosetta In-Store Customer Engagement Solution
At next week’s Demandware XChange event in Las Vegas, the Rosetta team is unveiling the latest iteration of Rosetta ICE, our In-Store Customer Engagement solution. This new, tablet-based engagement...
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Customer Expectations in 2015: Tech Matters
As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have changed. In this first installment, our executives...
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Customer Expectations in 2015: Use Context
As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have changed. In this second installment, our executives...
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Customer Expectations in 2015: Delivering on Expectations
As part of an ongoing series, Rosetta asked its top thought leaders about what customers expect from brands in 2015 and how those expectations have changed. In this third installment, our executives...
View ArticleHow to Make the Move from Loyal Customers to Engaged Customers
12ahead recently featured this article. The original piece can be found here. What should businesses strive for? Loyalty? Customer satisfaction? Brand advocacy? In a world fragmented by media and...
View ArticleNexus OS: Deeper Insights for a More Personalized Journey
At Rosetta, we firmly believe that true customer engagement is a one-on-one relationship that comes from knowing exactly what each customer wants and delivering contextually relevant experiences that...
View ArticleCritical SEO Strategies for a New Site Launch
Nothing spoils the excitement of a new, killer site launch faster than a report showing a huge drop in keyword placement, a 35% drop in organic site traffic, and a 20% revenue dip in the first weeks...
View Article4 Tips for Turning Online Shopping Into a Real Experience
CMO.com recently published this article by Kavita Basdeo, Director, Solution Architecture at Rosetta. The original piece can be found here. Most e-commerce customers are accustomed to the traditional...
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Your Eyes Don’t Lie – 3 Tips to Create Engaging Facebook Ads Based on...
By Jason Tabeling, Rachel Thayer, and the Rosetta User Research Team The average user will say they don’t pay attention to paid branded content on social media platforms – but are they being...
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